Creative Process of my Music Video

The two pictures above shows how i have started to put the clips together to create my music video

Pictures of Jordann applying makeup

The pictures above are pictures of the girl that i used in my video ( Jordann Gasper) 

Jordann is applying on her makeup for the shoot

Shooting schedules

Walking Scene:
Date: 30th January
Performers: Jordann Gasper
Time: 11:00 - 11:40
Place: Music room

lip singing Scene:
Date:  30th January
Performers: Jordan Gasper
Time:11:40 - 12:00
Place: My room

Close Up Scene:
Date: 30th January
Performers: Jordan Gasper
Time: 1:0 - 3:00
Place: My room

Flashback Scenes:
Date: 28th January
Performers: Jordan Gasper and Theo Campbell
Time: 3:15 - 4:30
Place: Football pitch

Equipment Needed

• camera 
  
• tripod 

Laura Mulvey and The Male Gaze Theory

The male Gaze, developed by feminist, Laura Mulvey describes how the audienced, or viewer, is put into the perspective of a heterosexual male. Mulvey, came up with the concept of male gaze in 1975. Here Mulvey wrote a very influential essay 'visual pleasure and narrative cinema'. Stating that  women are used for visual pleasure, women are made to seem like sexual objects through voyeurism. Mulvey believes that women should enjoy the attention of attracting the gaze, and put themselves in positions to be looked at. The concept of 'The Gaze' is one that deals with how an audience views the people/person presented. Mulvey states that women in films are typically the objects, rather than the possessors, of gaze because the control of the camera come from factors such as the assumption of heterosexual men as the default target audiences for most film genres.

The male gaze occurs when the camera puts the audience into the perspective of a heterosexual man. It may, for instance linger over the curves a woman's body.

The woman is usually displayed in two different levels:

• as an erotic object for both the characters within the film
• the spectator who is watching the film

The man emerges as the dominant power within the created film fantasy. The woman is passive to the active gaze from the man. Mulvey argues that, in mainstream cinema, the male gaze typically takes precedence over the female gaze, reflecting an underlying power asymmetry.

Mulvey also stated that the female gaze is the same as the male gaze because women look at themselves through the eyes of men. A feminist may see the male gaze as either a manifestation of unequal power between gazer and gazed, or as a conscious or subconscious attempt to develop that inequality.

The Male Gaze typically focusses:

• Emphasising curves of the female body
• Referring f women as objects rather than people
• The display of women is how men think they should be  perceived
• Female viewers, view the content through the eyes of a man

There are some flaws and disagreements with the theory, However:

• some women enjoy being 'looked' at such example can be seen with beauty pageants and models who enjoys the lime light

My Digipack Idea

I have not yet decided how i want my digipack cover to look like but i have been looking at some really good ideas of digipack to give me a good understanding on how i would like mine to be. The digipack that cover that i really liked were these ones:

•  Beyonce is behind a white background, this represents her as more angelic and pure. This may tell the audience that her music will be clean which is reinforced by the fact that there is no parental advisory at the front.
• The central image of this album is Beyonce looking directly into the camera. This is effective as the album feels more personalised to the target audience as if Beyonce is reaching out to only them
• The whole of the album cover is in grey scale.
• Beyonce's lips are slightly parted which can be see as quite flirtatious. Not only this but it looks like Beyonce is also topless. This conforms to Laura Mulvey's theory of the male gaze as this could attract a male audience.
• The typography goes with the grey scale of the photo whereby the colours used are dark grey, white and silver.
• There is a bracelet pendent of a cross hanging from her left arm. This could connote that she is faithful and that this album may contain a few god related songs. This is affective because it can also appeal to a religious audience.
• 
  

Drafts of storyboard

This here is my draft for my storyboard. I wanted to first to write down the shot that i will be using in my music video before doing a final piece of my storyboard.

1. Close up of her face with tears in her eyes
2. Close up her wiping the tears away from her eyes
3. Close up of her starring at the camera looking emotional 
4. Close up her face looking down
5. Medium shot of a flashback of her and her boyfriend being a happy couple
6. Close up her staring blankly into the camera with tears running down her face
7. Flashback of her and the boyfriend in happy times
8. close up of her face 
9. establishing shot of the place where she will be walking across a bridge. shot 8 and 9 will be blended together.
10. will be a tracking shot until i reach a close up of her walking 
11. close up her side way walking
12. medium shot of her but from the front
13. medium close up shot of her looking down 
14. long shot of her full figure
15. long shot of her walking towards the camera
16. start zooming in again to her face
17. close up of her just looking emotional 
18. close up of her about to cry 
19. extreme close up her from the side 
20. flashback of the couple 
21. flashback of the couple
22. flashback of the couple

Final copies of scripts and storyboards

Here is the final piece of my storyboard