Audience research is defined as any communication research that is conducted on specific audience segments to gather information about their attitudes, knowledge, interest, preferences or behaviours with respect to prevention issues. Segments may be based on various grouping strategies, such as race and ethnicity, age, education or family income.
What is the purpose of audience research?
Before finalising any project, research must be done before even thinking about the initial design. The point of doing this is so that the producer can get a better insight of the target audience, it would be pointless creating something that's not going to appeal to the right people. It's important part of the procedure as it's time consuming , and a waste of money if the product is not created the way expected. Knowing the kind of people you want to target the product at can create a wide variety of ways to advertise the product also.
My Target Audience
For my target audience, i decided to aim it towards teenagers and young adults from the age of 16-25+
this would mainly be targeted at female rather than male as it is an emotional song about love.
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