Thursday, November 5, 2015

Music video critiria

There are many ways that a music video can tell if a music video is successful or not, such as:
  • whether it wins a VMA award or not
  • whether it is talked about or not or featured in magazines, newspaper and online
  • whether it has a lot of hits on youtube
  • the amount of publicity, whether it s positive or negative
  • how many CD's sold.

A video that I would consider to be very successful is Gangnam style by Spy. This video is 'foreign' to most countries and the lyrics makes no sense to most people, however due to videos and dance routines, it hit number 1 in many countries, including the Uk, and is one of the most successful youtube videos having a lot of likes and views.

Another video that i would consider to be the successful is the Nae Nae. It is a debut single by an American rapper  Silento.  In March 2015 he was signed to Capitol Records that released the track as a single with an accompanying music video. The song peaked number three on the Billboard Hot 100, where it has spent six non consecutive weeks, being kept from number one on the charts. Internationally, the song has peaked within the top ten of the charts in Australia, as well as the top twenty of the charts in Denmark, New Zealand and the UK. The song has reached over 373,123,488 views on youtube and many young teenagers doing the dance moves.


Critics.
Rihanna  has shocked many fans with her latest music video, which features nudity, bad language and gory violence. The singer who unveiled her new single 'BBHMM' isn't the only star who has done a controversial music video.
For Example Lady Gaga featuring R Kelly with the song "Do What You Want"
The video for this song is so scandalous that it has never been officially released except a 30 seconds clip on TMZ. Directed by controversial filmmaker Terry Richards, the video starred Lady Gaga as R Kelly's patient who told her: 'Im putting you under, and when you wake up you're going to be pregnant.' Many people post the video to be literally an ad for rape.



Sia is another artist who got criticised with her music video of 'Elastic Heart'. Critics of Sia music video claimed that the video, which starred a 12 year old Maddie Ziegler and 28 year old Shia LaBeouf  cage fighting in a coloured leotard, had paedophilic overtones. Parents were not happy with this music video at all.

Taylor Swift who is a very well known recording artist has found herself embroiled in fresh race-related controversy after the video for her latest song Wildest Dreams was accused of having racist overtones.
The music video has already been viewed more than 14million time on youtube, has been accused of portraying an "African colonial fantasy" due to the fact that there was a big white cast despite it being filmed in an undiscovered location in Africa. 

No comments:

Post a Comment