- Modern music videos were originally made and used as a marketing device intended to promote the sales of music recordings
- They are often known as "Promos"
In 1894, sheet music publishers Edward B. Marks and Joe Stern worked with electrician George Thomas and Various performers to promote sales of their song "The Little Lost Child:. Thomas projected a series of still images on a screen using a magic lantern. The images were simultaneous to live performances. This technique became a population form of entertainment known as the illustrated song, the first step towards music video.
In 1926, technology developed and many musical short filmed were produced. These were called "Talkies". They were produced using the vita-phone system where the sound wasn't printed onto the actual film, but onto a separate 16inch (40cm) disk and later 12 inch (30cm) phonograph disc at a 33 1/3 rpm, a speed first used for this process. These short films would lasted for around 6 minutes.
Micheal Jackson was the first the first to create the idea of a short film- A music video with a beginning, middle and end.
Sing along short cartoons called "Screen Songs" invited the audience to sing along to popular songs. The lyrics would be shown at the bottom of the screen and an animated bouncy ball would bounce over the words as the artist sang them. This would encourage the audience to learn the words of the artists music helping promote the artist to a wider ranged audience. Also cartoons from early 1930's featured musicians of the time performing their hit singles on-camera in live action segments during the cartoons.
The Beatles were massive stars of the 1960's and were able to produce their own feature films starring "The Beatles". This era was where music became an industry. As artist couldn't tour particularly at this point, so they were a great way for audience's to see the stars they admire abd help promote The Beatles music globally by playing their films in cinemas. They brought out three succesful films, 'Help!' 'Hard Day's Night' and 'Magical Mystery Tour'. The Beatles rejected the old values and brought something new to the table .
These features films displayed a develope in cinematography with the use of close-ups, zooms pans and establishing shots. In 'Magical Mystery Tour' they used special effects such as split screen and edited through the use of fades and montage editing. They showed a lack of continuity editing and realism.
1970s
In 1926, technology developed and many musical short filmed were produced. These were called "Talkies". They were produced using the vita-phone system where the sound wasn't printed onto the actual film, but onto a separate 16inch (40cm) disk and later 12 inch (30cm) phonograph disc at a 33 1/3 rpm, a speed first used for this process. These short films would lasted for around 6 minutes.
Micheal Jackson was the first the first to create the idea of a short film- A music video with a beginning, middle and end.
Sing along short cartoons called "Screen Songs" invited the audience to sing along to popular songs. The lyrics would be shown at the bottom of the screen and an animated bouncy ball would bounce over the words as the artist sang them. This would encourage the audience to learn the words of the artists music helping promote the artist to a wider ranged audience. Also cartoons from early 1930's featured musicians of the time performing their hit singles on-camera in live action segments during the cartoons.
The Beatles were massive stars of the 1960's and were able to produce their own feature films starring "The Beatles". This era was where music became an industry. As artist couldn't tour particularly at this point, so they were a great way for audience's to see the stars they admire abd help promote The Beatles music globally by playing their films in cinemas. They brought out three succesful films, 'Help!' 'Hard Day's Night' and 'Magical Mystery Tour'. The Beatles rejected the old values and brought something new to the table .
These features films displayed a develope in cinematography with the use of close-ups, zooms pans and establishing shots. In 'Magical Mystery Tour' they used special effects such as split screen and edited through the use of fades and montage editing. They showed a lack of continuity editing and realism.
1970s
- In the UK the importance of top of the pops to promote a single created an environment of innovation and competition amongst bands and record labels as the show's producers placed strict limits on the number of videos it would use...Therefore a good video would increase a song's sales.
- Queen's Bohemian Rhapsody also started a whole new era for using music videos as promos.
1980s
- 1981- MTV is launched. The first video to be aired was buggles, 'video killed the radio star'
- David Bowie scored his first uk number one in nearly a decade thanks to his catchy promo for 'Ashes to Ashes'
- Artists began to use more sophisticated effects in their videos and added a storyline or concept to the video
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