Monday, September 21, 2015

Generic Conventions Of a Music Video

Camera:
Camera shots usually jump a lot from long shots to close ups and extreme close ups. The close ups are usually on the lead singer and the band and the extreme close ups are of the singer lip synching.

  • Camera Movement:  Whip pans, fast dolly tracks and fast overhead crane shots to follow the running, walking or dancing of performers.

Editing:
Various terms: jump cutting, montage editing. Jump cuts is the predominant editing technique used in music videos. This is because this allows a sudden change from one scene to another. Similarly, transition such as fade and dissolve are very common in music videos as they create a different effect to cuts.



Lighting:

Expressive lighting a key features of music videos. Extreme artificial light to create the "Bleaching" effect on pop starts faces (making them seem ageless). Also the use of switching from colour to black and white or sepia to indicate a shift from chorus to verse.

  • CGI is also a popular use in music videos to create futuristic sets and brightly coloured backgrounds which is mainly used in mainstream music as they have the big budgets for their videos.

Mise-en-scene:
This refers to the arrangement of performers and props on stage or in a scene for a production of a music video. Mise-en-scene puts importance on the representation of something for example, "Mad" buyNe-yo. The mise-en-scene involves him walking down a road alone, being in an isolation room. This reflects the isolation from his lover. Props included were hats and dark clothes which represent the down mood of the song. The lighting is kept very dark as its is black and white. This connotes the angry depressed mood. 





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