A video consisting mainly of a storyline relating to the lyrics and genre of the song. This is a good technique to use for engaging the audience.
- This type of video is often used for songs that features in films, with scenes from the film cut into the video.
- An example of this is Bruno Mars 'it will rain' video. This is the twilight breaking dawn soundtrack. This includes footage from the film being played through a projector in the video.
Performance based music video:
Performance based music videos features the band and artist performing either to the camera or to an audience live. This is a popular technique rock bands use as there concerts are usually high energy and there is more interest for a viewer to watch the band perform as a whole rather an artist on their own.
- '30 seconds to mars-closer to the edge' is a good example of this. The video features footage of the band playing different venues on there tour cut together to make the video.
Spectacle based music video:
Music videos that do not tell a story in linear fashion, but rather create a mood, a feeling to be evoked in the experience of viewing. Its usually artistic.
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