How do audiences access music videos

There are a number of ways that the audience can watch a music video, wether it is old or new. The two main ways are:

• Music Channels 
• YouTube

Youtube is very useful as it has almost everything, including the brand new videos. Millions of users watch youtube as the videos are easily accessible and cheap for the record labels for promotional purposes. The music video site VEVO, is where established and upcoming artists upload their videos or viewing and this helps market the video and the artists.

As a result profit is made for example, Carly Rae Jepsens 'Call me maybe' video which gained over 260 million views. 

Another way to watch music videos is through music channels such as MTV, Vault and Viva. Music videos are shown on adverts Tv shows if it is a new video and they are trying to advertise it.

The disadvantage of the audiences having easy access to music videos is that they can download it through the illegal way by piracy and this has caused some controversy with a few artists and their record label companies. The problem for the music industry is that many downloading services offer music/music videos for free which robs artists of their royalties. Some artists argue that free downloads actually help their sales, but record companies say the practice is threatening the industry. They've taken court action against people who download music illegally, and have begun to provide websites that offer legal copies of songs for a small fee. However, failure to agree on licensing means that there are fewer songs available from these sites.