Purpose Of A Music Promo Video

What is the purpose of a music video for the companies and artists that make them?

The purpose of music video is to make profit, and this profit takes the form of financial gain. The main purpose of a music video to the artist and record company is to promote their music. When a video accompanies a song, the exposure of the single will automatically double. Meaning that it will get lots of views and maybe be on top of the charts. While the song can only be played on radio and audio-only, Internet services such as itunes, having an accompanying video means that the song will also be played on sites such as YouTube and VEVO, as well as music television.

Companies are aware that many consumers are more likely to share a video rather than an audio file, to talk about the video and spread the songs influence by word of mouth. For an artist this could mean more recognition, as a visual medium widens the possible scope of heir creation 'vision' allowing them to get their message or self image with more power.

For a record company, the music video gives them the opportunity to include product placement and earn more revenue.Other reasons include enjoyment, and doing what they love to do. In the case of the Artist it is about showing off their talent for singing and dancing.

The purpose of a music video could also be to change the profile of the band/artists. To show people that they are changing or have changed, and are trying to attract a new kind of audience. A band who have done this are MCFLY. When they were first trying to attract their audiences, they used bright coloured music videos, with bright backgrounds, that were 'cute and fun' such as this one...