I chose a simplistic look as I want the audience to focus on the music, rather than the artist herself.
Wednesday, April 27, 2016
My Poster
I chose a simplistic look as I want the audience to focus on the music, rather than the artist herself.
Wednesday, March 23, 2016
Promotion Of The Album
Instead of creating a website and making a poster I have decided to promote the my artists album all on social media because as social media very easy accessible and everyone uses social media. Frank Ocean inspired me to do is as he promotes all of his music's on such social media particularly Tumblr.
With creating a website i feel like the less information there is the better as you don't want to bore your fans/audience with lots of information. Keep them intrigued with pictures and little information, and posting messages about the album or personal message get your fans to know you.
As a teenager i find social media to be a big part of a teens life as it helps them keep in track with their favourite artists. I decided to promote my artist and her music video through twitter
https://twitter.com/G_Jordann
With creating a website i feel like the less information there is the better as you don't want to bore your fans/audience with lots of information. Keep them intrigued with pictures and little information, and posting messages about the album or personal message get your fans to know you.
As a teenager i find social media to be a big part of a teens life as it helps them keep in track with their favourite artists. I decided to promote my artist and her music video through twitter
https://twitter.com/G_Jordann
Monday, March 14, 2016
My digipak
Here is the final piece of my digipak:
Front Cover
The front cover is important as it is used to promote the artist to an audience, freely expressing their style and genre which will encourage the audience to pick up the album. For my front cover I have included both the name of the album ( Broken-Hearted Girl) and artist (Jordann). This allows the audience to know who the artist is and what album they are buying. This was a particularly important with my artist as this would be his debut album meaning that people may not know who she is. My front cover features an image of my artist which is something also important to have.
Inside page
they aren't any specific conventions to follow when it comes to the inside pages. My inside cover features a picture of the artists along with the song lyrics. It also features a little about the artist and a thank you note.
Back Page
On a digipak, the back cover is where are the information is held such as track lists, the artists record company and the barcode. some back cover also features information about the executive producers and copyright information. For the back of my digipak cover as you can i have included the track list with track numbers at the side. I have placed the barcode and record labels logo along with the album name cover at the side.
Front Cover
The front cover is important as it is used to promote the artist to an audience, freely expressing their style and genre which will encourage the audience to pick up the album. For my front cover I have included both the name of the album ( Broken-Hearted Girl) and artist (Jordann). This allows the audience to know who the artist is and what album they are buying. This was a particularly important with my artist as this would be his debut album meaning that people may not know who she is. My front cover features an image of my artist which is something also important to have.
Inside page
they aren't any specific conventions to follow when it comes to the inside pages. My inside cover features a picture of the artists along with the song lyrics. It also features a little about the artist and a thank you note.
Back Page
On a digipak, the back cover is where are the information is held such as track lists, the artists record company and the barcode. some back cover also features information about the executive producers and copyright information. For the back of my digipak cover as you can i have included the track list with track numbers at the side. I have placed the barcode and record labels logo along with the album name cover at the side.
Thursday, March 10, 2016
Todorov's Narrative Theory
Tzvetan Todorov born in march 1, 1939 in Sofia.
Todorov's narrative theory basically state that most story's or plot lines follow the same pattern or path. there are 5 steps in this pattern:
- Franco Bulgarian philosopher
- lived in France since 1963
- wrote several books and essays about "literary theory" thought history and culture theory
- published a total of 21 books
Todorov's narrative theory basically state that most story's or plot lines follow the same pattern or path. there are 5 steps in this pattern:
- Equilibrium: The first part of the story will display a happy start, where the majority of characters are content and everything is as it should be. For example in the simpsons movie, in the first part, everything is normal and Homer is just doing chores.
- A Disrumption: The second part of the story will feature a problem or some thing will disrupt the happiness. In the simpsons, it begins when Homer saves a pig.
- Realisationtion: This part of the plot is when everyone realise the problem and it is chaos. So, the simpsons are kicked out of the Springfield and forced to move to Alaska.
- Restored Order: This part of the plot is when the character attempt the repair the damage and restore the problem. so, the simpsons go back and save springfield
- Equilibrium Again: This is the final part of the plot where the problem is resolved and normality can resume again. so, the dome is blown up and everyone is free.
Wednesday, March 9, 2016
The Evaluation Questions
Question 1: In what ways does your media product use, develop of challenge forms and conventions of real media product?
I started my research by watching various styles of music videos, and came to a conclusion to create a music video that follows the norms of a standard music video. As I started my research into many different styles of music videos, I mainly focused on the way the music artist is represented. I observed different forms and conventions that each music video director used to present their ideas in the appropriate style to match their concept with the audience that each music video was targeted at. Because music videos have over the years been classified with genres and conventions, I find it to be very difficult for a music video to follow all of the conventions. Nowadays due to the various of music videos, it is hard to group music videos into a category as most of them stand alone. For example a very well known current artist such as Miley Cyrus, who stands out for her risky outfits with her music video "Wrecking Ball" which shows her swinging naked and it is something that is very dramatic and never been done before and then you have an artist such as Taylor Swift who's music video is more age appropriate and it appears to be more delicacy as it portrays her having the best time of her life with her love one but later on towards the end, the video becomes much more darker. My point is that two modern artists can be seen as similar but follow different conventions for their music videos and that's what makes them stand out and interesting.
My music video generally tries to develop conventions of real media products. The song I choose to do for my music video is "Broken-Hearted Girl" by Beyoncé. This song followed a narrative and had a story. The narrative is the order on how things happen. There are different types of narratives for example a linear narrative which is telling a story and plot in a chronological order. A non linear narrative doesn't work in a chronological order for example a music video can include flashbacks.
Within my music video I used a non linear narrative as I used flashbacks, I like the idea of my music video being non linear as it shows different aspects a music video can have. Artist such as Jason Derulo have influenced me on having flashbacks in music video, with his song "What If". I liked the rewind effect and Marissa ft Diggy with "i'm ready". The video is all shot in different camera angels and this is a crucial convention of a music video as camera angels can show emotions and feelings. The range of shots I used in my music video were close -ups, long shot and mid-shots.
As I have said before following a music video conventions can be difficult but however theorists within a media are a very important aspect in making a music video as they can help you determine whether your are following the right codes and conventions. I understand the concept of Andrew Goodwin's music video theory. He makes a point about the representation of the female body, which has no relevant to my music video but I do understand the attractive footage video of a female body being used to seduced a male audience. My music video has more relevant to Tzvetan Todorov music video theory of equilibrium and disequilibium. Within my music video todorov theory is expressed by
Equilibruim: the Flashbacks of the main character and her boyfriend.
Disequilibruim: the fighting scenes between the two
Lip syncing is another important aspect/conventions of a music video. Most music videos have lip syncing, this is important as if it is not done correctly it could ruin the music video. My music video contained lip syncing, without lip syncing I don't think you are able to show the artists emotions effectively. However now a days people tend to focus less on lip syncing, many videos are now becoming more and more off the wall focusing less on the contempt of the video, music videos are becoming bizarre for example Sigala music video "easy love" shows to main characters who are kids having a dance battle with other kids and the band Coldplay music video "Adventure of a lifetime" which features monkey in a jungle jumping around, playing instruments throughout the whole video. The more and more music videos becomes inventing it allows the artists a sense of freedom to express themselves and in my opinion I find it interesting.
Question 2: How effective is the combinations of your main product and ancillary text?
Because music videos are aired on either television, the internet, whilst songs can be either be physically bought via CD or can be digitally downloaded from sound cloud. I thought I could broaden awareness of other media institution by advertising the premiere of this music video, through social media such as Facebook, Twitter and Instagram only. The artist who have influenced me to do this is Frank Ocean. Frank Ocean is particularly keen on Tumblr, a site where you post and repost multi media post, he uses this to upload his own media post for his fans to see, it gives a the fans a chance to also get to know him personally. As a teenager I find social media much easier to use and it's something that's not out of used and boring such as making a poster to promote your artist. Not many people read posters anymore where as social media is more accessible as nearly everyone has a smartphone. I personally would not purchase any CD's or if I do I never pay attention to the digipak but once I grasped the importance of a digipak and done some research on it , I realised it was essential to have. Rihanna's digipak cover has certainly influenced me to make mine similar to hers as it is very simple and eye catching. I decided to call my album cover "Broken-Hearted Girl" as it is about a girl going through a rough relationship with her partner.
Question 3: What have you learned from your audience feedback?
Firstly I created a questionnaire to start off with asking people what kind of music video they preferred to watch and as a result the majority of them said R&B. Secondly I asked some people what the first word was that came into their heads when they thought of a music video. Their answer was:
The feedback for those who have seen my music video was positive, more and more people were talking about it as it progressed. People seemed very intrigued and impressed of the visuality of my music video. If I was to something different I would have introduced more situations For example show more emotions.
Question 4: How did you use media technologies in the construction and research planning and evaluation stages?
In the making of my music video and ancillary text I used a range of media technologies. To film my music video I used a video camera and a tripod and used final cut pro to create the final piece of my music video, I did all the editing on the school mac computers because they had the new software of final cut pro which was very effective and easy to use.
From the beginning of starting my coursework, I have been using a blog (blogger) to show the process from choosing a genre to coming up with ideas on how my music video should be. My blog shows all of my work, research and planning and I made sure my blog was update and easily accessible.
I started my research by watching various styles of music videos, and came to a conclusion to create a music video that follows the norms of a standard music video. As I started my research into many different styles of music videos, I mainly focused on the way the music artist is represented. I observed different forms and conventions that each music video director used to present their ideas in the appropriate style to match their concept with the audience that each music video was targeted at. Because music videos have over the years been classified with genres and conventions, I find it to be very difficult for a music video to follow all of the conventions. Nowadays due to the various of music videos, it is hard to group music videos into a category as most of them stand alone. For example a very well known current artist such as Miley Cyrus, who stands out for her risky outfits with her music video "Wrecking Ball" which shows her swinging naked and it is something that is very dramatic and never been done before and then you have an artist such as Taylor Swift who's music video is more age appropriate and it appears to be more delicacy as it portrays her having the best time of her life with her love one but later on towards the end, the video becomes much more darker. My point is that two modern artists can be seen as similar but follow different conventions for their music videos and that's what makes them stand out and interesting.
My music video generally tries to develop conventions of real media products. The song I choose to do for my music video is "Broken-Hearted Girl" by Beyoncé. This song followed a narrative and had a story. The narrative is the order on how things happen. There are different types of narratives for example a linear narrative which is telling a story and plot in a chronological order. A non linear narrative doesn't work in a chronological order for example a music video can include flashbacks.
Within my music video I used a non linear narrative as I used flashbacks, I like the idea of my music video being non linear as it shows different aspects a music video can have. Artist such as Jason Derulo have influenced me on having flashbacks in music video, with his song "What If". I liked the rewind effect and Marissa ft Diggy with "i'm ready". The video is all shot in different camera angels and this is a crucial convention of a music video as camera angels can show emotions and feelings. The range of shots I used in my music video were close -ups, long shot and mid-shots.
As I have said before following a music video conventions can be difficult but however theorists within a media are a very important aspect in making a music video as they can help you determine whether your are following the right codes and conventions. I understand the concept of Andrew Goodwin's music video theory. He makes a point about the representation of the female body, which has no relevant to my music video but I do understand the attractive footage video of a female body being used to seduced a male audience. My music video has more relevant to Tzvetan Todorov music video theory of equilibrium and disequilibium. Within my music video todorov theory is expressed by
Equilibruim: the Flashbacks of the main character and her boyfriend.
Disequilibruim: the fighting scenes between the two
Lip syncing is another important aspect/conventions of a music video. Most music videos have lip syncing, this is important as if it is not done correctly it could ruin the music video. My music video contained lip syncing, without lip syncing I don't think you are able to show the artists emotions effectively. However now a days people tend to focus less on lip syncing, many videos are now becoming more and more off the wall focusing less on the contempt of the video, music videos are becoming bizarre for example Sigala music video "easy love" shows to main characters who are kids having a dance battle with other kids and the band Coldplay music video "Adventure of a lifetime" which features monkey in a jungle jumping around, playing instruments throughout the whole video. The more and more music videos becomes inventing it allows the artists a sense of freedom to express themselves and in my opinion I find it interesting.
Question 2: How effective is the combinations of your main product and ancillary text?
Because music videos are aired on either television, the internet, whilst songs can be either be physically bought via CD or can be digitally downloaded from sound cloud. I thought I could broaden awareness of other media institution by advertising the premiere of this music video, through social media such as Facebook, Twitter and Instagram only. The artist who have influenced me to do this is Frank Ocean. Frank Ocean is particularly keen on Tumblr, a site where you post and repost multi media post, he uses this to upload his own media post for his fans to see, it gives a the fans a chance to also get to know him personally. As a teenager I find social media much easier to use and it's something that's not out of used and boring such as making a poster to promote your artist. Not many people read posters anymore where as social media is more accessible as nearly everyone has a smartphone. I personally would not purchase any CD's or if I do I never pay attention to the digipak but once I grasped the importance of a digipak and done some research on it , I realised it was essential to have. Rihanna's digipak cover has certainly influenced me to make mine similar to hers as it is very simple and eye catching. I decided to call my album cover "Broken-Hearted Girl" as it is about a girl going through a rough relationship with her partner.
Question 3: What have you learned from your audience feedback?
Firstly I created a questionnaire to start off with asking people what kind of music video they preferred to watch and as a result the majority of them said R&B. Secondly I asked some people what the first word was that came into their heads when they thought of a music video. Their answer was:
- love
- narrative
- drugs
- lip syncing
- sex
- dance
- emotions
- cars
- sexy girls
The feedback for those who have seen my music video was positive, more and more people were talking about it as it progressed. People seemed very intrigued and impressed of the visuality of my music video. If I was to something different I would have introduced more situations For example show more emotions.
Question 4: How did you use media technologies in the construction and research planning and evaluation stages?
In the making of my music video and ancillary text I used a range of media technologies. To film my music video I used a video camera and a tripod and used final cut pro to create the final piece of my music video, I did all the editing on the school mac computers because they had the new software of final cut pro which was very effective and easy to use.
From the beginning of starting my coursework, I have been using a blog (blogger) to show the process from choosing a genre to coming up with ideas on how my music video should be. My blog shows all of my work, research and planning and I made sure my blog was update and easily accessible.
- Photoshop
- I found photoshop a little bit difficult to use at first but I got hang of it later on. By using photoshop I have gained a new skill and this skills can always be useful later on in life.
- YouTube
- YouTube played a big part in research and planning. I used it to firstly research songs of different genres, artist etc. I used YouTube to look at iconic and inspirational music videos from over the years and looked at why and how they were seen iconic.
- Internet
- Using the internet in general was a crucial role in planning. The internet allowed me to research more about my artist and the aspect to music videos.
- InDesign
- InDesign was the only technology that I really struggled in. I found it extremely difficult to use as I just couldn't grasp of it. by not giving up, I finally managed to grasp the use of it and the end result of my digipak is great.
Tuesday, February 23, 2016
Creative Process of my Music Video
The two pictures above shows how i have started to put the clips together to create my music video
Wednesday, February 10, 2016
Pictures of Jordann applying makeup
The pictures above are pictures of the girl that i used in my video ( Jordann Gasper)
Jordann is applying on her makeup for the shootFriday, January 15, 2016
Shooting schedules
Walking Scene:
Date: 30th January
Performers: Jordann Gasper
Time: 11:00 - 11:40
Place: Music room
lip singing Scene:
Date: 30th January
Performers: Jordan Gasper
Time:11:40 - 12:00
Place: My room
Close Up Scene:
Date: 30th January
Performers: Jordan Gasper
Time: 1:0 - 3:00
Place: My room
Flashback Scenes:
Date: 28th January
Performers: Jordan Gasper and Theo Campbell
Time: 3:15 - 4:30
Place: Football pitch
Date: 30th January
Performers: Jordann Gasper
Time: 11:00 - 11:40
Place: Music room
lip singing Scene:
Date: 30th January
Performers: Jordan Gasper
Time:11:40 - 12:00
Place: My room
Close Up Scene:
Date: 30th January
Performers: Jordan Gasper
Time: 1:0 - 3:00
Place: My room
Flashback Scenes:
Date: 28th January
Performers: Jordan Gasper and Theo Campbell
Time: 3:15 - 4:30
Place: Football pitch
Equipment Needed
- camera
- tripod
Wednesday, January 6, 2016
Laura Mulvey and The Male Gaze Theory
The male Gaze, developed by feminist, Laura Mulvey describes how the audienced, or viewer, is put into the perspective of a heterosexual male. Mulvey, came up with the concept of male gaze in 1975. Here Mulvey wrote a very influential essay 'visual pleasure and narrative cinema'. Stating that women are used for visual pleasure, women are made to seem like sexual objects through voyeurism. Mulvey believes that women should enjoy the attention of attracting the gaze, and put themselves in positions to be looked at. The concept of 'The Gaze' is one that deals with how an audience views the people/person presented. Mulvey states that women in films are typically the objects, rather than the possessors, of gaze because the control of the camera come from factors such as the assumption of heterosexual men as the default target audiences for most film genres.
The male gaze occurs when the camera puts the audience into the perspective of a heterosexual man. It may, for instance linger over the curves a woman's body.
The woman is usually displayed in two different levels:
The male gaze occurs when the camera puts the audience into the perspective of a heterosexual man. It may, for instance linger over the curves a woman's body.
The woman is usually displayed in two different levels:
- as an erotic object for both the characters within the film
- the spectator who is watching the film
The man emerges as the dominant power within the created film fantasy. The woman is passive to the active gaze from the man. Mulvey argues that, in mainstream cinema, the male gaze typically takes precedence over the female gaze, reflecting an underlying power asymmetry.
Mulvey also stated that the female gaze is the same as the male gaze because women look at themselves through the eyes of men. A feminist may see the male gaze as either a manifestation of unequal power between gazer and gazed, or as a conscious or subconscious attempt to develop that inequality.
The Male Gaze typically focusses:
- Emphasising curves of the female body
- Referring f women as objects rather than people
- The display of women is how men think they should be perceived
- Female viewers, view the content through the eyes of a man
There are some flaws and disagreements with the theory, However:
- some women enjoy being 'looked' at such example can be seen with beauty pageants and models who enjoys the lime light
Friday, December 4, 2015
My Digipack Idea
I have not yet decided how i want my digipack cover to look like but i have been looking at some really good ideas of digipack to give me a good understanding on how i would like mine to be. The digipack that cover that i really liked were these ones:
- Beyonce is behind a white background, this represents her as more angelic and pure. This may tell the audience that her music will be clean which is reinforced by the fact that there is no parental advisory at the front.
- The central image of this album is Beyonce looking directly into the camera. This is effective as the album feels more personalised to the target audience as if Beyonce is reaching out to only them
- The whole of the album cover is in grey scale.
- Beyonce's lips are slightly parted which can be see as quite flirtatious. Not only this but it looks like Beyonce is also topless. This conforms to Laura Mulvey's theory of the male gaze as this could attract a male audience.
- The typography goes with the grey scale of the photo whereby the colours used are dark grey, white and silver.
- There is a bracelet pendent of a cross hanging from her left arm. This could connote that she is faithful and that this album may contain a few god related songs. This is affective because it can also appeal to a religious audience.
Drafts of storyboard
This here is my draft for my storyboard. I wanted to first to write down the shot that i will be using in my music video before doing a final piece of my storyboard.
- Close up of her face with tears in her eyes
- Close up her wiping the tears away from her eyes
- Close up of her starring at the camera looking emotional
- Close up her face looking down
- Medium shot of a flashback of her and her boyfriend being a happy couple
- Close up her staring blankly into the camera with tears running down her face
- Flashback of her and the boyfriend in happy times
- close up of her face
- establishing shot of the place where she will be walking across a bridge. shot 8 and 9 will be blended together.
- will be a tracking shot until i reach a close up of her walking
- close up her side way walking
- medium shot of her but from the front
- medium close up shot of her looking down
- long shot of her full figure
- long shot of her walking towards the camera
- start zooming in again to her face
- close up of her just looking emotional
- close up of her about to cry
- extreme close up her from the side
- flashback of the couple
- flashback of the couple
- flashback of the couple
Wednesday, December 2, 2015
Permission forms
Any people involved in the acting side of my film must provide consent for their image to be filmed. I made a consent form and two of my friends were kindly enough to be in my film.
Planning and securing locations
Planning ideas
storyline
Following a life of a teenage girl who has her heart broken broken by her boyfriend and she is remembering all of the good and bad memories they've had together and it breaks her heart even more because she truly loved him and didn't want the relationship to end and she is trying to move on now.
Characters
Theo Campbell
Jordann Gasper
Location
- My room window
- Outside on the street
- Football pitch
Soundtrack
Beyonce ' Broken Hearted Girl'
Costume
Everyday clothing
whilst planning for my music video, i did some brainstorms of various different genres of music so i could see what features were apparent and the forms and conventions within them, so that when i did my music video it would be applicable to that genre
Tuesday, November 24, 2015
Target Audience Research
What is audience research?
Audience research is defined as any communication research that is conducted on specific audience segments to gather information about their attitudes, knowledge, interest, preferences or behaviours with respect to prevention issues. Segments may be based on various grouping strategies, such as race and ethnicity, age, education or family income.
What is the purpose of audience research?
Before finalising any project, research must be done before even thinking about the initial design. The point of doing this is so that the producer can get a better insight of the target audience, it would be pointless creating something that's not going to appeal to the right people. It's important part of the procedure as it's time consuming , and a waste of money if the product is not created the way expected. Knowing the kind of people you want to target the product at can create a wide variety of ways to advertise the product also.
My Target Audience
For my target audience, i decided to aim it towards teenagers and young adults from the age of 16-25+
this would mainly be targeted at female rather than male as it is an emotional song about love.
Audience research is defined as any communication research that is conducted on specific audience segments to gather information about their attitudes, knowledge, interest, preferences or behaviours with respect to prevention issues. Segments may be based on various grouping strategies, such as race and ethnicity, age, education or family income.
What is the purpose of audience research?
Before finalising any project, research must be done before even thinking about the initial design. The point of doing this is so that the producer can get a better insight of the target audience, it would be pointless creating something that's not going to appeal to the right people. It's important part of the procedure as it's time consuming , and a waste of money if the product is not created the way expected. Knowing the kind of people you want to target the product at can create a wide variety of ways to advertise the product also.
My Target Audience
For my target audience, i decided to aim it towards teenagers and young adults from the age of 16-25+
this would mainly be targeted at female rather than male as it is an emotional song about love.
Monday, November 16, 2015
Digipak Research
Digipak Research
Within a CD case there is visual booklet. This can include images of the artist or their band etc, song lyrics for the songs featured on the CD, a background cover displaying what order the songs are in and possibly a message from the artist to their fans.
This helps enhance the artists theme and illustrates their image. For example Ellie Gouldings digipak includes photographs of her playing the guitar and singing which reinforces her musicianship. It also includes a playlist of the tracks on the CD. The font used looks slightly handwritten and is individual for the artist, therefore people will recognise the font with that specific artist, which means it can be used on all of the artists merchandise such as posters, tshirts etc.
The same black and white theme runs through the back cover of the CD with again a brighter colour used in Rihanna's image. The song titles of the album are in turquoise in order to make them stand out and allowing the audiences to see what songs are included in the album. The fact that a lot of black and white colour is used could be that the colour black connotes the "bad girl" and the white colour connotes the "good girl" which links in with the album name " Good Girl Gone Bad". Rihanna makes her album cover very straightforward which is associated with R&B fashion therefore we can point out that the album is part of the R&B music genre.
Conventions of DigipaksConventional digipaks often contain a booklet inside, containing lyrics of the song and information about the artist along with pictures or possibly posters. Along with lyrics, some bands/artists explain the meanings behind the songs so that fans can relate to them. Digipaks used to be the prime way that people found out about their favourite bands and even though their is information in these packs, people are far likely to use other media forms for example the Internet. So, therefore, more focus has been on the lyrics and 'Thank You's' in this booklet. Audience's and fans often want to know the lyrics so they can sing along to their favourite songs and although their available on the internet its far more personal in the booklet that is made. The Thank You pages also make the booklet more personal than on the internet as it's easy to recognise who the band are thankful too and who's helped them along their journey. Digipaks are rarely seen in comparison to past years and albums from artists as people are more likely to download them rather than buy physical forms. However, some people prefer to buy physical copies of albums and digipaks so they can collect them/keep them. Digipaks also obviously include the track list on the back to make the audience aware of the names and orders of songs. They also show the record company and show who's released the album and got copyright of the album. Also on the back is the barcode obviously and often a scan code relating to either a website or another media text. This means individuals can scan the code from their phone and be automatically directed to the link thats encoded in the scan code, creating intertexuality and enabling links between different media texts. Having this code somewhere on the digipak would mean that fans can also access other elements to the artist on the web meaning that they will create a wider fan base.
Within a CD case there is visual booklet. This can include images of the artist or their band etc, song lyrics for the songs featured on the CD, a background cover displaying what order the songs are in and possibly a message from the artist to their fans.
This helps enhance the artists theme and illustrates their image. For example Ellie Gouldings digipak includes photographs of her playing the guitar and singing which reinforces her musicianship. It also includes a playlist of the tracks on the CD. The font used looks slightly handwritten and is individual for the artist, therefore people will recognise the font with that specific artist, which means it can be used on all of the artists merchandise such as posters, tshirts etc.
This background of Rihanna's album 'Good Girl Gone Bad' is quite simple and straightforward with only the artist on the front cover portraying class and elegance. Her name is in big bold turquoise letters in the centre of the page in order to show by whom the album is song. The fact that the artist name is in the middle of the page makes it very eye catching and attracts the audiences attention. Because her name stands out, it puts more emphasise on the artist herself and who she is, as the rest of the album is in black and white. The name of the album is " good girl gone bad' she has used alliterations of the letters 'G' to make it easier for the audiences to memorise the album name. The artist pose is quite sexual and appealing, which would attract a lot of male audiences. However,also females would be attracted to the album as young girls would envy and want to emulate her in the way she looks. Brighter lighting has been used round Rihanna's image in order to make her and her outfit stand out and emphasise her importance on her front cover.
The same black and white theme runs through the back cover of the CD with again a brighter colour used in Rihanna's image. The song titles of the album are in turquoise in order to make them stand out and allowing the audiences to see what songs are included in the album. The fact that a lot of black and white colour is used could be that the colour black connotes the "bad girl" and the white colour connotes the "good girl" which links in with the album name " Good Girl Gone Bad". Rihanna makes her album cover very straightforward which is associated with R&B fashion therefore we can point out that the album is part of the R&B music genre.
Conventions of DigipaksConventional digipaks often contain a booklet inside, containing lyrics of the song and information about the artist along with pictures or possibly posters. Along with lyrics, some bands/artists explain the meanings behind the songs so that fans can relate to them. Digipaks used to be the prime way that people found out about their favourite bands and even though their is information in these packs, people are far likely to use other media forms for example the Internet. So, therefore, more focus has been on the lyrics and 'Thank You's' in this booklet. Audience's and fans often want to know the lyrics so they can sing along to their favourite songs and although their available on the internet its far more personal in the booklet that is made. The Thank You pages also make the booklet more personal than on the internet as it's easy to recognise who the band are thankful too and who's helped them along their journey. Digipaks are rarely seen in comparison to past years and albums from artists as people are more likely to download them rather than buy physical forms. However, some people prefer to buy physical copies of albums and digipaks so they can collect them/keep them. Digipaks also obviously include the track list on the back to make the audience aware of the names and orders of songs. They also show the record company and show who's released the album and got copyright of the album. Also on the back is the barcode obviously and often a scan code relating to either a website or another media text. This means individuals can scan the code from their phone and be automatically directed to the link thats encoded in the scan code, creating intertexuality and enabling links between different media texts. Having this code somewhere on the digipak would mean that fans can also access other elements to the artist on the web meaning that they will create a wider fan base.
My Chosen Song
The song I choose to do for my music video coursework is 'Broken Hearted Girl' by Beyonce. Broken Hearted Girl is a video that has influenced many young teenagers/ women as the lyrics are very deep and meaningful which others could relate to it. 'Broken Hearted Girl' is a song by American RnB recording artist Beyonce knowles. It is the seventh single released from her third studio album, I am sasha fierce.
Beyonce has received numerous awards. As a solo artist she has sold over 15 million albums in the us, over 118 million records worldwide, making her one of the best selling music artist of all time. Beyonce has won 20 grammy awards, both as a solo artist and a member of Destiny's Child, making her the second most honored female artist by the the grammys, and the most nominated woman in grammy award history with 52 nominations.
Beyonce's work has influenced numerous artists such as Adele, Ariana grande, Lady gaga, Rihanna and Jessie J. Nicki minaj a recording artists stated that seeing beyonce's pepsi commercial influenced her decision to appear in the company's global campaign.
Beyonce's work has influenced numerous artists such as Adele, Ariana grande, Lady gaga, Rihanna and Jessie J. Nicki minaj a recording artists stated that seeing beyonce's pepsi commercial influenced her decision to appear in the company's global campaign.
Beyonce is a role model to many young people and she inspires people from all over the world. She has done done so many charitable work with UN and UNICEF and this is why she is a great model. Her songs are so meaningful and this is why i choose to do one of her song "Broken Hearted girl" for my music video course work.
Broken Heated Girl Analysis
The story being told in this music video, is Beyoncé being a little girl who is in love with someone who is not as fully committed as she is to the relationship. The video is shot on a isolated beach were only her and a man (partner). The music video is in black and white, creating a serious and sad feeling. She is wearing a black dress unlike hi, who is wearing all white. This directs all the attention to her as it shows she is the one feeling the pain unlike him. So the black and white creates a plain yet very emotional feeling. The lyrics and her voice just add emotional sad effect which is meant to be created. The structure of the music video is narrative based mainly and so is telling you a story but also just showing you the relationship between the two.
I believe that the music video was such a success as it is very simplistic, and gets the story across the audience. The simplicity makes it effective and interesting to watch. The target audience of the video is mainly teenagers and young adults aging around 13-30. It will mainly relate to female viewers as it is about love from a girls perspective.
Thursday, November 12, 2015
Music Video Analysis
A-Team By Ed Sheeran
This music video uses narrative structure throughout the video and there is no band performance. The narrative is told in a circular way, the video starts at the end. It is told from another perspective, a person watching the girls life.
The video is in black and white, which shows how basic it is. Also the fact that it is in black and white shows that there are no distractions away from the meaning of the lyrics and the video. The black and white could also represent a reflection of the main characters life which is hard and colourless.
Within the video there are many close ups of the protagonist. This then creates a feeling of sympathy from the audience towards the protagonist because the lyrics links to what we are seeing, a wasted life. The target audience for this video are the younger generation, between the ages of 15-25, this is similar to the singers age. The song is about drugs and this is a topic that young people get caught up in. The music video appeals to both gender because, although it is only a female in video, it targets both as drugs can effects both female and male.
At the beginning of the video there is a close up of a woman standing over a girls body and crying. As an audience we immediately think the girl laying on the ground is dead. We are then shown a close up of the body then the close up turns into a medium shot. The girl is staring blankly into the camera and in the background the sound of a bird chirping can be heard. This effective is used because it gives the audience a cold feeling towards the video, and they are drawn in to find out who she is and what happened.
We are then shown a medium close up, from this scene the audience learn more about the character and realise she is homeless as she is lying on a bench with a sleeping bag. She is not fully dressed suggesting that she can't afford clothes. She is wearing ripped tights and also a mans coat which is too big for her . Along with this she has thick makeup on which implies that she has been trying anything for money. This is also shown later on the video when there is a series of close ups of the girl putting makeup on in a dodgy flat and then a long shot of her showing her legs to get the car to stop. Suggesting that the girl is a prostitude. The lighting is very low key all the way through the video which makes it more realistic, However there is key lighting on her face which shows her negative expressions. She is distressed and the drugs are there to take her away from her pain and reality.
This music video attracts it's target audience because they are people who could be involved and trapped and it shows that there isn't away out. The circular structure intrigues the audience causing them to be attracted to the video.
If I were a boy By Beyonce
The video is in black and white, which shows how basic it is. Also the fact that it is in black and white shows that there are no distractions away from the meaning of the lyrics and the video. The black and white could also represent a reflection of the main characters life which is hard and colourless.
Within the video there are many close ups of the protagonist. This then creates a feeling of sympathy from the audience towards the protagonist because the lyrics links to what we are seeing, a wasted life. The target audience for this video are the younger generation, between the ages of 15-25, this is similar to the singers age. The song is about drugs and this is a topic that young people get caught up in. The music video appeals to both gender because, although it is only a female in video, it targets both as drugs can effects both female and male.
At the beginning of the video there is a close up of a woman standing over a girls body and crying. As an audience we immediately think the girl laying on the ground is dead. We are then shown a close up of the body then the close up turns into a medium shot. The girl is staring blankly into the camera and in the background the sound of a bird chirping can be heard. This effective is used because it gives the audience a cold feeling towards the video, and they are drawn in to find out who she is and what happened.
We are then shown a medium close up, from this scene the audience learn more about the character and realise she is homeless as she is lying on a bench with a sleeping bag. She is not fully dressed suggesting that she can't afford clothes. She is wearing ripped tights and also a mans coat which is too big for her . Along with this she has thick makeup on which implies that she has been trying anything for money. This is also shown later on the video when there is a series of close ups of the girl putting makeup on in a dodgy flat and then a long shot of her showing her legs to get the car to stop. Suggesting that the girl is a prostitude. The lighting is very low key all the way through the video which makes it more realistic, However there is key lighting on her face which shows her negative expressions. She is distressed and the drugs are there to take her away from her pain and reality.
This music video attracts it's target audience because they are people who could be involved and trapped and it shows that there isn't away out. The circular structure intrigues the audience causing them to be attracted to the video.
If I were a boy By Beyonce
The song 'if i were a boy' is based around relationship problems and explores the way males stereotypically treat females in a relationship. This is enhanced through the use of role reversal narrative in which Beyonce is seen acting as the male typically would in a relationship, but as the music video progressed at the end it shows that she is the one who is being hurt.
The music video for the song was shot in black and white in New York. Beyonce said that the video shows that men commonly do to hurt their partners, like not answering their phones, before adding that the video is about little things that mean a lot in relationships.
Audience
through her music career beyonce has built a large audience, because of her range of songs. Most of her music is targeted at a younger audience, but is also widely popular. Aimed at a majorly young female demographic, 'if i were a boy' like much of Beyonce's music has a strong feminist perspective. Many of her lyrics describes independent women, and go against the typical conventions of pop music in that area.
Context
The song was successful worldwide, selling over 2 million copies and reaching to number one in the worlds single top 40. http://acharts.co/song/38420. The song was also nominated for 'video of the year' at the BET awards in 2009.
Style
The video opens with a short dialogue of the woman and man, describing the importance factors of relationship. This scene adds impact to the message of the video. The firm is shown in narrative form. although there are short performance scenes at the end. This is after the audience understands the full meaning of the song.
Subscribe to:
Posts (Atom)